The Art of Small Business Social Media: A Blueprint for Marketing Success

An essential guide for small business owners that Booklist calls "appealing and supremely useful" in a starred review and Guy Kawasaki points out in the foreword, "if you're an entrepreneur or small business owner and want to master digital marketing, you need this book."

In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn't a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.

Whether you're a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It's not just about being online; it's about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today's marketplace.

Author: Peg Fitzpatrick
Publisher: Rowman & Littlefield Publishers
Published: 11/19/2024
Pages: 256
Binding Type: Hardcover
Weight: 1.12lbs
Size: 8.78h x 5.70w x 0.97d
ISBN: 9781538192993


Review Citation(s):
Booklist 10/01/2024 pg. 4
Publishers Weekly 11/18/2024

About the Author

Peg Fitzpatrick is a social media powerhouse and co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. She was the first head of social strategy for Canva and has led successful social media campaigns for global brands like Motorola, Audi, TJMaxx, and Google. She lives in Keene, NH.